Cloud Migration Trial
Guiding customers through the trial process to improve clarity
I led the landing page redesign to improve the Atlassian Cloud Migration trial experience. Customer feedback showed the previous page was unclear, leaving users confused about eligibility and next steps.
Problem
The original page lacked clarity, which led to lower engagement and incomplete trials.
Outcome
The redesigned experience clarified who the trial was for and what to expect.
From confusion
to confidence
customers weren’t sure if the trial applied to them or what to expect after starting it. We focused on:
01
Clarifying elegibility
Clear comparison of trial options for quick understanding.
02
Explaining trial flow
Simple step-by-step overview to guide users through the process.
Improving trial
flow and guidance
To reduce drop-off, I introduced a clearer trial flow and contextual guidance to help users stay oriented.
Delivering fast
with tight constraints
We delivered quickly by focusing on high-impact updates, staying tightly aligned with engineering, and balancing feasibility with clarity.
Final designs
the launched page
After several iterations and stakeholder feedback, we launched a landing page that clearly communicates trial options and guides customers through the process.
Impact
and metrics
The new landing page simplified the trial process and addressed key eligibility pain points.
25%
Increase in trial completion
Analytics showed users were completing the trial more consistently.