Cloud Migration Trial
Overview
I led the redesign of the Atlassian Cloud Migration Trial page. Customer feedback showed the original page left users unsure about eligibility and next steps. I shipped a refreshed experience that clarified the trial’s value, guided users through the process, and resulted in a 25% increase in trial completion.
CUSTOMER PAIN POINT
The original page lacked clarity around eligibility, leaving customers unsupported
Previous cloud migration trial page
CRAFTING THE EXPERIENCE
Highlighting the value of a cloud migration trial early to motivate customers
Many users landed on the page unsure if the trial was worth pursuing. The original page didn’t address this upfront. I added a benefits section at the top to immediately communicate why the trial mattered.
New page: value section
Clarifying complex eligibility criteria to help customers choose the right trial
Once they understood the value, users needed help identifying which trial applied to them. I designed a straightforward comparison table organized by use case and features.
New page: comparison table
Making the trial process feel manageable through step-by-step guidance
Users struggled to understand the trial process and where to find answers. I introduced a tabbed, step-by-step layout with visuals and links to detailed guidance, creating a more supportive experience.
New page: section links to in-depth guide pages
FINAL DESIGN
A trial page that guides users end-to-end and boosted completion rates
After several iterations and stakeholder reviews, I collaborated with content designers to refine messaging and launched a page that clearly communicates the trial’s value, clarifies next steps, and guides users through the process.
IMPACT
Launch results
The redesign led to a 25% increase in trial completion. Analytics showed users were more likely to follow through with the trial flow and engage with guidance elements like the step-by-step overview.