Furmiliar
Furmiliar
Furmiliar
Furmiliar

Enabling shelters to track feral cats to enhance care and support.

Role: UX Designer

Timeline: June 2022 (2 weeks)

01

Context

Context

Context

Context

Furmiliar is a personal project I revisited as a cat owner with a curiosity about feral cats’ lives and the support they receive. My aim was to understand how these cats survive and what communities do to help them.

Most shelters advocate for the Trap-Neuter-Release (TNR) approach, a minimally invasive method that benefits both cats and communities. TNR stabilizes colonies by reducing overpopulation, helping cats live longer and become better neighbors.

Previous iteration

02

Problem

Problem

Problem

Problem

With an estimated 70 million feral cats in the U.S. and a rapidly growing population, TNR programs struggle to manage overpopulation. Many feral cats pose challenges for communities—stray cats can turn feral over time, and feral cats can impact local pets and neighborhoods due to increased aggression and disease spread.

03

Design Challenge

Design Challenge

Design Challenge

Design Challenge

How might we aid shelters in tracking and supporting feral cat populations?

04

User Research

User Research

User Research

User Research

To better understand the needs and frustrations of shelters and community members, I conducted 5 interviews with shelters and neighbors in urban areas.

05

Findings

Findings

Findings

Findings

  1. Noise: Cat fights have become a nuisance to neighbors. The overpopulation leads to limited food, water, and shelter. Cats that are not spayed or neutered are more likely to be more violent.
  2. Spread of illnesses: Neighbors had concerns of illnesses spreading to their outdoor cats. Feral cats can spread infectious diseases to outdoor pet cats.

06

Ideation + Iterations

Ideation + Iterations

Ideation + Iterations

Ideation + Iterations

Defining community members' interactions

I defined the core capabilities of Furmiliar by creating a user flow to map out community interactions with the app.

Early wireframes

Guided by the user flow, I developed early wireframes focused on functionality and simplicity to support shelters and community members in tracking cat data.

06

Ideation + Iterations

Ideation + Iterations

Ideation + Iterations

Ideation + Iterations

Create and share entries with the community

Users can make reports by taking and uploading an image of a feral cat, mapping the approximate location, and sharing identifiable characteristics or additional information helpful to shelters. This feature encourages community involvement and provides shelters with accurate, localized data.

Explore reports made by community members

The homepage displays reports submitted by other community members based on the user’s current location. Users can explore identifiable characteristics of each cat to determine if a specific cat has already been reported, helping avoid duplicate entries.

08

Final Design

Final Design

Final Design

Final Design

The final solution is an app that enables community members to report familiar neighborhood cats. Residents can identify familiar roamers likely to benefit from spaying or neutering, as well as new, friendly cats that may be lost pets.

09

Next Steps

Shelter Portal

Currently, the solution relies on sending updates and data to shelters. In the next iteration, I plan to build a dedicated portal where shelters can access live community updates.

Onboarding

User testing showed a need for better guidance. I aim to add onboarding screens to familiarize users with app features.

©

Ifrah Mohamed

2024

©

Ifrah Mohamed

2024

©

Ifrah Mohamed

2024